In the insurance world, we used to meet a wide range of products sold by the marketing apparatus. Products are sold are also very diverse and somewhat true if you consider that similar types of insurance products. One important distinction between an insurance product that is of how to sell it.
Insurance companies use multiple distribution channels to market their products through the distribution of agency (partner of the company) which is called the Agency Distribution, sales via phone (Telemarketing), sales through the bank (bancassurance), and sales through direct staff (Direct Marketing) and there are still some ways more.
For the manner commonly used by the sales to be touched directly to prospective customers is by way of the Agency and Direct Marketing. Why is that? Because the company can cut off direct communication channels so that messages can be directly delivered products were well received. From both this distribution, the distribution through the Agency will provide administrative value (acquisition cost) is very expensive. Usually the company will issue up to 100% of first year premium for its product marketing activities. And this time the Agency that is in some insurance companies have such a career because it has a hierarchy of up to 7 levels. The cost of this expensive cost that almost resembles multi-level causes of this distribution expensive. Surely this expensive cost borne by the customer. Therefore, if we buy a product from this distribution, you should already well acquainted with the agent and you should seek the best possible care in a long time period due to the high cost of these distributions. This method is actually good, but depending on how the company's vision to manage the marketing manpower to be able to help clients through other programs. Actually expensive cost is part of the cost of promotional and corporate communication to customers and the cost of the importance of socialization for our insurance products.
Another story with Direct. The marketing of this distribution are company employees who earn income and certainly did not expect the commission. So for this distribution, not use the variable costs but using fixed and predictable costs. For this distribution is very rarely used because it is usually a corporate partner will see this as a revenue income is limited. However, the current advantage for customers is the cost of acquisition has ensured low and customer service will be handled directly by the company.
So which one is best for your company or clients of these two distributions? Actually should have combined these two things. The trick? We can discuss directly through direct mail. If there is any other ideas or opinions to build, just post your comment or email it to henry.januar@gmail.com Dare to argue on this review? There is always a fun way to learn finance and if we know the tips and tricks ... It's a Fun-nancial Tips and Tricks Have A Good Day.
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